Projects:

Billboards

Project Brief:

Create brand billboards to highlight the degrees offered at DeSales

Target Audience: Prospective High School Juniors, Parents/Guardians, Decision influencers
Year: 2025
Program: Illustrator

Designed and developed a series of large-scale billboard campaigns for DeSales University as part of broader brand awareness and student recruitment initiatives across regional markets. The campaigns were created to capture attention in high-traffic environments while communicating clear, concise messaging that reflected the university’s identity, values, and academic strengths.

Responsibilities included concept development, visual design, typography, messaging hierarchy, and collaboration with marketing and admissions teams to align campaign goals with enrollment objectives. Each billboard was strategically designed for maximum readability and impact at a distance, balancing bold visuals with streamlined copy to create memorable and effective outdoor advertising.

The project required adapting creative concepts across multiple billboard formats and placements while maintaining strong brand consistency and visual cohesion across the campaign. The final designs contributed to increased visibility for the university and supported integrated marketing efforts across print, digital, and outdoor media channels.