Project:

End Card

Project Brief:

Create a magazine showcasing what DeSales has to ofer at a glimpse for high school juniors for DeSales University admissions counselors to hand out at college fairs and direct mail to prospective students.

Target Audience: Prospective High School Juniors, Parents/Guardians, Decision influencers
Year: 2025
Program: InDesign

Led the creative direction and design of a comprehensive undergraduate viewbook for DeSales University, developed as a key recruitment and brand storytelling piece for prospective students and families. The project involved shaping the overall visual narrative, organizing complex academic and admissions content into an engaging and accessible format, and creating a cohesive design system that aligned with the university’s brand identity.

Responsibilities included art direction, layout design, typography selection, photo curation, and collaboration with internal stakeholders across admissions, marketing, and academic departments. The publication was designed to highlight the student experience through compelling imagery, strategic messaging, and thoughtfully structured content that guided readers through academics, campus life, outcomes, and institutional values.

Special attention was given to balancing modern, visually driven design with clarity and usability, ensuring the piece functioned effectively both as an informational resource and as a high-impact recruitment tool across print and digital platforms.

Interactive PDF