Large-scale outdoor advertising designed to build awareness and elevate the DeSales University brand.
I develop billboard concepts around the campaign’s goals and audience, then translate the selected direction into a bold, highly legible design in Adobe Illustrator. I refine typography, imagery, composition, and brand elements before preparing production-ready artwork for large-format printing and digital formats.
Created engaging billboard campaigns for undergraduate recruitment and institutional brand awareness, combining bold visuals, clear messaging, and consistent DeSales University branding.
Created an MBA billboard campaign spotlighting Lehigh Valley leaders who earned their MBAs at DeSales University, connecting their success stories with the message that prospective students can achieve the same.
Created targeted billboard campaigns promoting DeSales University’s healthcare programs, using bold visuals and clear messaging to highlight career opportunities and attract prospective students to the field.
Created billboard campaigns for Adult Studies focused on the flexibility of returning to school, emphasizing accessible education options for students balancing work, family, and other commitments.
