About
RebeccaCraft
I'mA Designer
About
Hi! My name is Rebecca Craft, and I’m currently the Creative Manager at DeSales University. I bring more than 10 years of design experience across visual design, web design, and graphic design, with the past eight years focused in higher education. My work centers on creating thoughtful, strategic, and engaging creative solutions that support brand growth and meaningful user experiences. Thank you for taking the time to visit my portfolio.
Skills
Areas of Expertise
Skills
1 - Graphic Design
- Print Design
- Website & Digital Design
- Branding & Visual Identity
- UI Design
- Print, Digital Ad & Email Campaigns
3 - Front End Development
- HTML / CSS
- JS & Jquery Startup
- WordPress
2 - Illustration
- Editorial
- Motion Graphics
4 - Photography
- Photography
- Photo editing
Works
Projects
Portfolio
DeSales University Viewbook
Designed and developed a comprehensive undergraduate viewbook for DeSales University that showcased academic programs, student life, and the university brand through strategic storytelling, photography, and cohesive visual design. Collaborated across departments to create an engaging recruitment piece aimed at prospective students and families while maintaining brand consistency across print and digital formats.
DeSales University Billboard Collection
Developed a series of billboard campaigns for DeSales University focused on increasing brand awareness and student recruitment across regional markets. Designed bold, high-visibility creative that communicated key messaging quickly and effectively through concise copy, strong typography, and impactful visuals while maintaining consistency with the university’s overall brand identity.
Bulldog Bash Invitation
Designed an energetic, student-centered invitation for the incoming Class of 2030 Bulldog Bash, a welcome event celebrating new freshmen and their transition into university life. The piece captures school spirit through bold typography, vibrant visuals, and playful compositional elements, creating a sense of excitement, belonging, and momentum as students begin their college journey.
DeSales Youtube End Card
Created a dynamic YouTube end card using motion graphics in After Effects for DeSales University, designed to extend storytelling beyond the main video content. The animation reinforces the university’s brand identity through cohesive visual language, smooth transitions guiding viewers toward continued engagement while encapsulating a consistent, narrative-driven brand experience.